Main Take-Away's The Challenge Of The Future All Happy Companies Are Different You Are Not A Lottery Ticket Secrets The Mechanics Of Mafia If You Build It, Will They Come? Download Book Summary pdf Intro Blurb from Book: It’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something similar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Unless they invest in the difficult task of creating new things, American companies will fail in the future no matter how big their profits remain today.